Let’s unpack Let’s unpack.

Let’s unpack unpacks the absurd, frightening, and entertaining visuals and texts in the mediated world around us using visual/textual content analysis, semiotics, and feminist critique.

Let’s unpack is curated by a freelance copywriter dealing in a world of Sales Navigators, Lever Activation, People ROIs, female talent empowerment, “diversity” stock photos and just a general misuse of metaphors.

Semiotics is the study of how signs, something that conveys meanings, mediate relationships between the human mind and the outside world. In semiotic theory, to mediate means to bring about an agreement between a subject and an object.